I won’t pretend to be a professional webmaster or the ultimate SEO expert, but over the years I’ve had the good fortune of interacting with such people and learning about their online experiences. Aside from that, through a process of trial and error, I’ve taught myself that some things count more than others in terms of offering your website some good exposure.
A web directory basically acts as a list of websites. In most cases, you’ll have those websites sorted through categories and more specific subcategories and a short review of the resource listed will be available. You, the consumer, will access one such web directory in the hopes of finding relevant resources in one place. Even though directories are being quickly shadowed by better algorithms used by search engines like Google, they still have their use and they can help your website grow exponentially.
1. Targeted Exposure from a Web Directory
Before we start to talk about this first reason, I really have to stress out an important point. Nothing gets you more exposure, more relevancy and more attention than good, quality and constant content. Forget keywords, forget SEO, forget links – focus on what you’re offering your readers. Will they be happy with what was offered to them? Can they find something relevant on your website which suits their particular interests? If you manage to accomplish this, then you’re pretty much set.
But web directories can also be used to generate exposure. Even if the idea of a web directory may seem outdated, there are still people using them. And I’m not talking about webmasters hunting for links, I’m talking about regular online users who want to find relevant resources in one place.
My personal favorites are the following web directories. Remember, this list only includes directories I find relevant to the regular user trying to find relevant, quality resources:
Everybody loves links. So I cannot shake the feeling that most people looking to get listed in a web directory are just hunting links. There are plenty of so-called SEO businesses out there offering you hundreds, maybe thousands of directory listings for a decent price. And people jump at the opportunity like crazy, not taking into consideration the high likelihood that those listings and links, may ultimately cause more harm than good to your website.
But if you find worthwhile directories, then you can count on those links offering you a substantial benefit in terms of SEO. Place your website in the appropriate category, give it its real name and avoid overly-promotional descriptions. A good web directory will employ a good amount of editorial discretion – even if you pay to get listed, that payment should not constitute a guarantee that your resource will be listed. It should only cover the editorial work put into checking out your resource and, in some cases, coming up with an appropriate description.
I cannot think of another reason why you should submit your site to a web directory. Some might say that a good directory influences the way in which search engines index your website. But I can’t, in good faith, promote that idea. Becoming an editor at DMOZ, for example, or paying for a listing to any given directory is pretty easy. And having no value to your website, but submitting it to a good directory should not count in the eyes of Google. And even if it does for now, it certainly won’t in the near future as it’s constantly striving to improve its algorithms.
But, if you feel that you deserve a chance in the online medium and you’re certain you’re offering your readers, clients or visitors something useful, quality-driven and interesting, then you should definitely seek out to submit your website to a web directory.