The online world has allowed something which has been only previously made possible by the invention of the telephone. It brings people together, allowing them to share stories, ideas and promote cultural diversity through seemingly simple mediums.
Upworthy is a website which offers a collection of stories from around the world that have only one purpose: to be spread around on social media and even in other popular publications. The website is rather young (it was started at the beginning of 2012 by Eli Pariser), but through its policy of promoting viral content, it jump-started a whole new trend in the news industry.
Upworthy Lifts Up Spirits
Personally, I cannot remember an instance in which I visited Upworthy and left feeling disappointed or without having my spirits lifted by what I read there. The stories have one thing in common: an element which you can easily empathize with. You might think that only sob stories would be found here, but that’s far from the truth. From people taking a stand against bullying, discrimination or plain old ignorance, to incredible stories of animals saving their peers and making people extremely happy.
Some stories have just a short text snippet and then a video is presented (usually embedded from YouTube). That’s also great, as it allows for random, yet interesting and worthwhile videos to be promoted on a fast-growing platform.
Upworthy works and will continue to work due to the massive community of people sharing their news items on their social media platforms, like Facebook, Google Plus and Twitter. Not only means that Upworthy news items get free publicity simply due to their uplifting qualities, but that it’s very frequent that one of their news items becomes viral. And when I say viral, I certainly don’t mean “Bieber gets arrested” viral, but something more in the lines of this.