SEO stands for Search Engine Optimization. It is a practice which, through a variety of techniques, helps a website rank better in search results, by manipulating the search engine’s algorithm used in returning said results. SEO tactics change on a regular basis and, as a webmaster, it’s your duty to make sure you know, understand and implement changes in order to keep your website in the top results returned by search engines. However, whether it’s lack of interest or lack of information, there are still people who choose not to employ a SEO expert and do their own optimizing. This, of course, leads to SEO mistakes, a few of which we’ll talk about in the following article.
What are the Most Common SEO Mistakes?
There are plenty of ways to approach this problem. However, most experts agree that there are a handful of mistakes associated with SEO. These are usually stemmed from a lack of information regarding SEO or misconceptions propagated by people who don’t really understand the process. As a result, their websites rank significantly lower in search results – or, in extreme cases, are even ignored altogether by popular search engines like Google.
Now, the first thing you need to understand is that when people are talking about SEO, they’re usually referring to the tactics relevant to Google’s algorithm. Being the biggest search engine out there, Google has made sure that webmasters follow a simple set of instructions in order to rank higher and higher in search results.
So, one of the most important thing you need to consider is the content itself. Stuffing keywords won’t do – it can actually lead to your website being ignored altogether and regarded as spam. You need valuable content to rank higher, and that’s because of two reasons. For starters, you’re offering people something of value – be it information, services, products, etc. These people would then be more likely to link to your resource, granting you those valuable links that can help increase your website’s Page Rank and overall rank in search results.
Another common mistake is to disregard the website’s design and inbound links. Broken links, websites that load slow, missing pages – all of these things can negatively impact your ranking among search results. What’s more, among the most common mistakes is forgetting to submit a valid sitemap to the search giant. This allows its bots to crawl your website faster and index it in its search results in a timely manner.
Last, but not least, keep pouring content in your website. New, fresh, original content will be appreciated not only by your visitors, but by search engines too, increasing the odds that your website’s ranking within search results will increase.
Learn more about and read other big SEO mistakes here.