A coupon is a voucher that allows the buyer to receive a discount on the item being purchased. Coupons can be beneficial as they offer great deals for saving money. Coupons can be found in a number of ways: newspapers, coupon inserts, online through business and company websites, coupon clipping services, and discount malls. According to the NCH Marketing Services Inc., “89.7 percent of coupons issued in 2011 were distributed via Free Standing newspaper Inserts”. This does not take into account the newest forms of couponing. For example, a new website called Groupon offers deals for the consumer. The consumer can buy a coupon that guarantees a fifty percent rate of savings. They offer coupons for travel, entertainment, beauty services and merchandising. This is only one of the websites that offer deals like Groupon, for coupons you may use websites like retailmenot, rebateszone etc. Coupons can be found virtually anywhere, you just have to be willing to look. They are used by simply presenting the voucher at the time of purchase. Although a dollar here and there may not seem to be much, in the bigger picture one extra dollar with each purchase can add up to tremendous amounts of money lost in the long run. Typical coupon discounts include buy one get one free, one dollar off, and mail in rebates. Essentially, they offer more products for a lesser cost. With the decrease in financial stability of today’s society, couponing has become a major resource for saving money. NCH Marketing Services also states that, “Consumers received 3.7 Billion dollars in savings in 2010, and 4.6 billion dollars in savings in 2011”. Coupons have reached a point of necessity, as some people and families rely on them monthly. Coupons not only offer the ability to save money, but buy in bulk for very low costs. Buying in bulk is also beneficial for keeping necessities in stock at very low costs. Buying in bulk is more complicated, but the results are staggering in how much money can be saved. By taking the time to organize coupons and research what products must be purchased, hundreds of dollars can be saved.
Frugality is the act of wasting almost nothing, in this case money. One of the main benefits of being frugal is it makes your money go a step further. It opens up alternate opportunities such as buying other necessities, saving money, and investing. Frugal people make the most of what they have and take control of their lives by taking care of their finances. Frugality in the past was considered being cheap, but because of the fall in the economy and financial situation of our country it has become a common trend. Couponing has become a necessity for many people and many people would be in bad situations financially if they did not exist. Coupons have changed today’s society for the better and many people are realizing that there are great benefits in using them for common everyday items. The impact they have made on America is immense as savings have increased and mad financial situations a step easier.